Dream Well

Recently executed the group project which was Dream Well which is an application that tracks the sleep of the users. In this project, I was handling the branding section which includes the Icon, Logo, typography, and Colour. This project was fun as the brand was very popular amongst the people. As they do not get complete sleep. The concept of the app is to track sleep and convert unhealthy lifestyles into healthy lifestyles. The branding was successful as our mentor was very impressed by looking at it. The brand includes a Moon and a well in front. The moon and the shades of blue indicate the night-time and well were associated with the dept of the dreams. The primary typography was “Nunito” to make it more friendly and our secondary font was “Lobster” which indicates a personal connection to the users the motto behind these fonts was to make a balance between friendly and personal connection